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Service: Implementation Strategy

An Implementation Strategy defines a strategy to implement big changes. Specifically, it covers three parts: 1) vision, 2) next steps forward, and 3) how to maintain quality on an ongoing basis. A key element of the implementation strategy is making sure decisions are grounded, justified, and in context.

Early strategy for higher impact before large digital changes

Most organizations leap from digital pain to discussions with potential teams about resolving that immediate pain. But the true problems and business opportunites may be different than what everyone is talking about, and the approach to resolution may be different that it first appears. 

Focus

There are an infinite amount of possible digital changes you could make, and without focus your new digital presence could wind up right back to the problems you are already having. A key element of an implementation strategy is setting the right focus for the big changes. 

Strategy is often either pie-in-the sky (resulting in something that sounds great on paper but is impossible to implement) or assumes a specific implementation approach from the start (which also results in something that works well technically but is not sustainable). We merge these two to help define an Implementation Strategy. 

Look broadly, before the implementors or specific disciplines

David Hobbs Consulting looks broadly in order to set a vision that can first be used to implement the bones of a strong new web presence as well as remain focused during ongoing future changes.
Image of concentric circles with vision at the center, with each additional circle representing the next wave.

Many organizations make the mistake of assuming their problem is purely technical (or just play lip service to other issues), and then go to implementation partners to implement. But there is a wide range of disciplines involved in making big digital changes happen, and, perhaps mroe importantly, stick. Our focus in an implementation strategy is figuring out what disciplines are most important in making the big changes.

Think dynamically, and not tunnel vision on a static objective

Related, we do not take a narrow or short term view, but help you look at all aspects of the implementation, and set a vision that can continue to steer future phases. The Implementation Strategy helps to define the bones that need to be implemented, and a proposed way of rolling out changes on an ongoing basis. 

Outputs of an implementation strategy with David Hobbs Consulting

DHC attempts to deliver focused framing documents rather than exhaustive or pie-in-the-sky tomes. The primary output is a short PDF document that includes the following: 

  • A vision for a significantly-changed digital presence, reframing and focusing the input of a wide range of stakeholders toward something that is both compelling and implementable.
  • Ranges of possible depths of achieving that vision, delivered as a simple visual summary as well as a description. 
  • A trajector for high quality changes in the near and long term.

The process DHC uses to develop an implementation strategy

A key objective of our process is to quickly deliver a draft implementation strategy so that we can all discuss (and course correct) the suggestions early on. This occurs over six to eight weeks, with three weeks in discovery and planning, two weeks developing and your review of the draft, and then three weeks developing the final version. 

 

Why David Hobbs Consulting

  • We specialize in early planning.
  • We are independent of vendors and implementors, meaning that we are not steering you toward something that we can implement.